bobaboba engaged Studio Traces to redesign their new look retail spaces in alignment with their brand direction. Kingsway affirms the OG new look retail space. Our original mood board confidently encouraged “let’s do lilac” and became an overnight sensation. bobaboba has been taking the bubble tea market by storm, one freshly made boba at a time. Traditional and futuristic elements combine in simple harmony, capturing the sweetness and delight felt when enjoying bubble tea.