Aje Karrinyup

Our design for the Aje long term pop-up store at Karrinyup Shopping Centre, began the creative process as a Warm-Shell tenancy design for fashion retail. Working closely alongside the AMP team, we designed a retail space which would ultimately come to suit Aje – an Australian fashion house dedicated to raw beauty, tough femininity and effortless cool. Our initial mood board included imagery that represented soft tone on tone textures, white on white palette, the inclusion of small format tiling, curved detailing and soft lighting. Whitespace Collective engaged by AMP coordinated the bespoke merchandising displays to suit the tenant. We truly loved being a part of such a special store design, which sits beautifully within the new mall.
Construction West Coast Shopfitting Photography Matt Biocich